'The UP Lab' Interview: Motivation & Positive Creation!

     The UP Lab is a blogging website brought to you by a young digital marketing professional, David Ly Khim, and we took great interest in the topics that his site touches upon. Looking to motivate your co-workers or help a friend out of a rut? Look no further. You’ll find an article to help mend any work wound here. Here at One Online we got the incredible chance to conduct an exclusive interview with Mr. Khim to find out a little behind-the-scenes information about The UP Lab and it’s success!

 

     Q: Let’s hear about your beginnings. How did The UP Lab come to be? Was it just an idea you ran with or was it the product of some brainstorming?

     A: “The UP Lab came to be when my friend, Justin, and I discussed how negative campus climate was and how everyone viewed their future with fear. Hardly anyone knew what they were going to do after college and that prevented much dialogue from occurring. If any conversation were to occur, it would be bleak conversation filled with uncertainty and negatively.”

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The Proof is in the Purple: Social Media Marketing Case Study

     There are two things that the city of Eger are known for: Excellent wine and One Online. Need examples? A simple Google search will tell you all you need to know about the purple grapes of the area and the purple logo of One Online Kft. Want to squeeze the most out of not only your fruit but your marketing dollars? Our online marketing company has it down to a science, and you can see some of the fresh results in this case study by Antavo!

     Social Media Marketing (SMM) are two of the many services provided by One Online. This means that we take your company and put them on the forefront of marketing using the most powerful SMM tools available. Of course, Facebook Advertisement is the top dog. When someone searches for something, wine for example, we make sure that your distilling business has its vines wrapped around the top spot on Facebook. Let’s take the previously mentioned case study and break down the results.

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The Translational Touch: Copy vs. Code

     When considering the nature of online marketing, one must take into account the globally connected world we live in. While you may have a specific market, you may still have shortcomings within said market due to basic communication errors. It’s simple: if you cannot concisely and effectively convey your ideas, your sales conversions will suffer. The language barrier has been blurred by Statistical Machine Translation (SMT) thanks to services like Babel Fish and Google Translate, but is it enough? The answer, unfortunately, is no.

     The ever-changing online marketing community is in need of not only literal translations, but emotion evoking copy as well. In the Eastern European Start Up community, for example, this is a major road block. A potential client using Google Chrome as their web browser has a built-in feature to translate just about any web page in any language on the spot.

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Social Media Prom Queen: Target Marketing

It’s an uncontested fact that the most prominently used facet of social media is Facebook. Anywhere you look, there it is. But in the up and coming generation, who wears the crown at the Social Media High?

Well, according to a 19 year old college blogger, Andrew Watts, the answer is fairly clear. Though, as he mentions, Snapchat is on the rise, Instagram reigns supreme as the most popular social media venue among those in his age group. Information like this is very useful when deciding how to plan your strategy, as it’s clear with companies like Forever 21 that they have this facet in the palm of its hand with over 5 million followers. This is based on what Watts has seen both in high school and throughout his college experience, as he notes that his conclusions “stem from observation of not only (his) own habits but (his) peers’ habits as well.” So lets get into why it is that the photo sharing application is team captain.

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Space and Time: Advertising Office Advice

Solutions to the age-old topic of workplace productivity have always been debated. What can I say to make them want to work harder? How can I incentivise their goal achievement? Why can’t I get projects turned in on time? There are a multitude of questions and a multitude of possible answers, but one that is often overlooked is the workplace itself.

The space that your employees work in, especially in a marketing company, is key to the success of both the individual tasks and the company as a whole. If they are comfortable, motivated and happy with their surroundings, the content creates itself! We know that advertising agencies are well versed in the ways of space management to optimize output. Which are the key components? In my opinion, these are what make a marketing space efficient:

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