Get the Word Out!
Marketing at its most basic form. Search Engine Marketing (SEM) is the way that you reach your customers; so that you are seen and understood quickly and clearly. There are two types of SEM: Search Engine Optimization and Pay Per Click Campaigns in the search engine.
Search Engine Optimization (SEO) is what we call an organic way of marketing, meaning the customer finds your business in a natural way. Pay Per Click (PPC) is simply a paid version of marketing, meaning the customer is targeted by way of paid advertising.
Search Engine Optimization
It's not always about the money! Search Engine Optimization takes the cash out of the picture. By using the correct words, phrases and placement there can be a significant impact on the amount of customers that are drawn to your company.
SEO is a powerful tool because it is based on creative content. Here at One Online, we pride ourselves on having impeccable content that will entice each customer not only to take a peek but to buy, or to become a conversion for your business.
Pay Per Click
On the other hand, organic marketing cannot do it all. PPC is a way for you to increase conversions. Simply put, the more you spend on this type of marketing, the more customers will see your products and services and therefore make a purchase.
There is no simpler way to get to your customers than to pay just the right amount to place your advertisements in exactly the place that you need to be. Google AdWords is the main outlet we use to market this way. Money, as we all know, makes the world go round.
"Over the last two years, 90% of global data has been produced by digital, search, and social content."
- Jim Yu, CEO, BrightEdge
A Killer Combination
When One Online combines these two types of marketing correctly, the results are spectacular. Not only will your customers naturally fall into your lap, but they will be targeted directly and efficiently through paid advertising put right under their nose!
If you are looking to improve your rank in search engines, here is the place to start. We make it easy and do all of the work for you! We have proven results and can get your company to the top of the list when it comes to Search Engine Marketing.